CLOROX
PEOPLE
PRODUCT
STRATEGY

    ^Overview
The Clorox Company's line of U.S. retail products includes:
  • laundry additives
  • home cleaning products
  • cat litters
  • insecticides
  • charcoal briquettes
  • food products
  • water filter systems

Clorox Product

Clorox's U.S. Professional Products

Clorox's U.S. professional products are designed for and sold to customers in institutional and professional markets and the food-service industry.

  • cleaning products
  • food products
  • insecticides

Clorox International Products

Clorox International Products -- are sold in more than 90 countries.

  • laundry additives
  • home cleaning products
  • insecticides

Principal International Markets
Argentina, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Dominican Rep ublic, Egypt, Hong Kong, Hungary, Japan, Malaysia, Mexico, Panama, Peru, Poland, Puerto Rico , Republic of Korea, Saudi Arabia/Gulf States, Slovak Republic, Uruguay, Venezuela and Yemen Arab Republic.

Basic Characteristics Of Clorox Products
Clorox liquid bleach is not chlorine. Household bleach is a 5-1/4 percent solution of sodiu m hypochlorite. Chlorine is a raw ingredient used in the production of household bleach. Household bleach is an inexpensive, broad-spectrum disinfectant that kills many bacteria, viruses and fungi.


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Last updated: April 15, 1998
(C)1997 Synthesis Coalition
Comments to: Ya Wen

Invar Clorox DuPont Nortel