Student Projects
Product Description:
A system based in software and primarily accessed via a WWW Intranet user-interface that provides a set of users the ability to identify and interact (visual, audio, text media) with visitors to a given facility offering controlled access.
Key Business Goals:
Establish this product as a cost-effective improvement to existing intercom and receptionist based building entry/security solutions. Offer significant value-added to encourage upgrading and new adoption of the system. Achieve a client base of 2 large high-profile companies and several other customers in niche markets.
Target Market for Product:
Companies residing in an office building setting where controlled access is necessary.
Secondary Market:
Assumptions:
Stakeholders:
Maintained by Eric Kusse / ekusse@uclink4.berkeley.edu / revised Sept 96
Product Description
A WWW interface used to control some defined
in-home feature accessible by any workstation.
• Define a demonstrable market and identify a means to generate income
• Develop a simple yet elegant design competitive if not superior to competing products
Primary Market Builders/Construction Industry
Secondary Market • Architects
• Interior Designers
• Real Estate Developers
• Homeowners
Assumptions • The product should be user friendly and adaptable to the lifestyle of the most computer-illiterate person
• The product must address a current need of the modern homeowner contributing to the comfort of today’s living lifestyle
• The product must not require any additional computer hardware except what is currently available on the user’s workstation
• The product must be safe and reliable
Stakeholders Users
Builders
Internet Providers
Real Estate Agents
Product Description
A user friendly World Wide Web (WWW) interface to remotely control lighting systems, alarm systems, hot water/hot tub heaters, sprinkler systems and space heating for the home.
Key Business Goals
Primary Market
Computer owning homeowners
Secondary Markets
Assumptions
Stakeholders
Group Members:
Product Description:
Hand held, wireless input device that allows 'point and click' interaction with projection screen during computer aided presentations
Key Business Goals:
Primary Market:
Secondary Market:
Small Businesses
Assumptions:
Stakeholders:
Product Opportunity:
Thousands of professionals and students are re-evaluating their career
choices and launching proactive job searches on their own. These
candidates need recent and accurate information on the companies and
industries that they are targeting. There is a growing opportunity to use
the Internet to provide a subscription service to these professionals
that will give them the information and contacts that they need to manage
their career development and perform successful job searches.
Many high-tech companies have passed the initial hurdle of developing and releasing new products and are now looking to hire qualified people into key strategic positions. Typically, these entrepreneurial companies do not have the infrastructure or the resources to effectively recruit the high quality candidates that are needed. These companies need an effective forum for communicating with potential candidates to facilitate the recruiting process.
Product Description:
An on-line forum for data interchange that
provides valuable and differentiated information about careers in
high-tech industries
Key Business Goals:
Product introduced in second quarter of 1997
1,000 site hits per day by second quarter 1998
250 total subscriptions by second quarter 1998
Primary Market:
Business professionals and students interested in
learning more about careers, issues, and trends in high-tech industries
Secondary Markets:
High-tech companies looking for qualified
candidates to fill strategic positions
Career centers and alumni associations affiliated with top academic institutions that are interested in increasing placement of members in high tech companies
Assumptions:
Web-based
Subscription service
Internet security technology
Data capture technology
Database and search engine technology
Stakeholders:
Users (Students, Professionals)
Alumni associations
Career centers
High-tech companies (HR departments, Hiring managers, PR departments)
Recruiters
Web directories (e.g. Yahoo)
School administrations
Product Description A model which allows BSF members to
share, identify and access
information on tools and techniques
used in the initial stages of the
new product development process.
These tasks include defining
customer and user needs, assessing
competitive positioning, designing
product teams, etc.
Key Business Goals Product introduced in January 1997
Product success measured through the
evaluation of the usability and
acceptance by BSF members
Target Market BSF Member
Product Development Teams within BSF
member firms
Assumptions Model must allow for interaction and
frequent model updates
Access to the model is restricted to
participating companies
Consensus can be reached as to the
level of disclosure by participating
companies
Stakeholders BSF Member Companies
Student Group
Dr. Sara Beckman
Mr. John Carter
Product Team:
Product Description:
The guidefinder is a publicly accessible database of fly fishing guides. The database can be searched by consumers, and then used as a method to book dates with guides by leaving an electronic deposit.
Business Goals:
Target Markets
Critical Assumptions:
Product Team:
Product Description:
A financial calculator software package for the US Robotics’ Pilot hand-held organizer.
Key Business Goals:
By December 4th, 1996, we will have a "ready for coding" packet with all the product specifications. This packet may be sold to a manufacturer. One possibility is to propose it to US Robotics for its inclusion as part of the Pilot application suite. This packet will contain the following elements:
Primary Market:
Secondary markets:
Assumptions:
Stakeholders:
Product Team:
Product Description:
Snowboard boot system (sole and shank) that can be used with a variety of side-entry, step-in binding systems.
Key Business Goals:
Primary Market:
Assumptions:
Stakeholders: