BA 290N, ME290P, and UDIST 300 (CCA)

Managing the New Product Development Process: Design Theory and Methodology

Faculty:

Prof. Alice Agogino, 415 Sutardja Dai Hall (CITRIS), x2-6450, agogino@berkeley.edu. Agogino also has an office in the Haas School of Business to meet with students after class (outside of classroom 220 Cheit Hall). She sometimes posts updates on her whereabout and activities on Twitter: http://twitter.com/agogino

Dr. Mark Martin, Haas School of Business, 650.248.7728 (cell), mark_martin@haas.berkeley.edu

Celeste Roschuni, California College of the Arts, celery@berkeley.edu

Teaching Assistants:

Lora Oehlberg, Mechanical Engineering and the Berkeley Institute of Design; lora@berkeley.edu; 360 Hearst Memorial Mining.

Course Objectives:

This course is part of the Management of Technology program at the University of California, Berkeley. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today's competitive marketplace. Engineering, iSchool, Business, etc. students from Berkeley and Industrial Design students from California College of the Arts join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice in the context of the "triple bottom line": economy, environment and society. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general - of products, services, organizations, business strategies and governmental policies. This course will also receive credit towards the new Engineers and Business Sustainability Certificate.

Course Website

We will make extensive use of the course Web site to both communicate information to you and to converse with you about your homework and your projects. You will find the course listed on bSpace at: http://bspace.berkeley.edu/. Once you have formed your project groups, we will set up group web pages on which we expect you to store your working documents for your project. The faculty will review the group pages regularly to provide feedback on your work.

Information and Syllabi:

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Last updated: 18 August 2011