Fung Capstone Project with Mercedes-Benz Implemented at Ladera Ranch

Working with former BEST Labber Rasheq Zarif of Mercedes-Benz, Prof. Agogino’s 2013-14 Masters of Engineering Capstone team developed prototype routings and user interfaces for the project, also with estimates of life cycle energy and carbon benefits. Exclusively for Ranch residents, RanchRide is the convenient, easy and eco-friendly way to get where you want to go. From one of the press releases: “Starting Monday, November 10, 2014, the new pilot program called “RanchRide” will offer a host of convenient transportation or “mobility” services exclusively to residents of the 4,000-acre community and the 6,000-acre Rancho Mission Viejo community, both in South Orange County, CA. Originally introduced in late July during a test phase, RanchRide is a partnership between the Business Innovation group of Mercedes-Benz Research & Development North America, Inc. and Rancho Mission Viejo, LLC, master planner and developer of Ladera Ranch and Rancho Mission Viejo, the largest new community in California with up to 14,000 homes planned in several villages.” Another article emphasizes that Mercedes-Benz shows commitment to mobility optimization. Photo in the upper right shows Richard Broming, senior vice president of planning and entitlement for Rancho Mission Viejo, left, with Rasheq Zarif, senior manager business innovation at Mercedes-Benz Research & Development North America Inc. Quote from our sponsor Rasheq Zarif: “It was really great having the Capstone team working with us on our Residential Mobility project. Their research and concept creation played into the development of what is called RanchRide today.”

Photo of Rasheq Zarif